Introduction

Welcome to UP11Tech ("UP11Tech", "we", "us", or "our").

UP11Tech is a digital services company providing services including website development, digital marketing, performance marketing, search engine optimization (SEO), social media management, branding, technology solutions and related digital services.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you:

• visit or use our website;
• submit an enquiry or contact form;
• request a quotation or consultation;
• submit information through a Meta/Facebook/Instagram Lead Form;
• communicate with us through WhatsApp, email, telephone or social media;
• engage us for our services; or
• otherwise interact with UP11Tech.

We respect your privacy and are committed to handling personal information responsibly and transparently.

Information We Collect

Depending on how you interact with us, we may collect the following information.

A. Contact information

This may include:

• Full name
• Mobile/telephone number
• Email address
• Business or company name
• Website URL
• Business location
• Other contact details you voluntarily provide

B. Business and enquiry information

When you contact us regarding our services, we may collect information such as:

• Services you are interested in
• Project requirements
• Business type or industry
• Project timeline
• Approximate project budget, where voluntarily provided
• Current website or digital presence
• Marketing requirements
• Advertising requirements
• Other information you choose to share with us

C. Communication information

If you contact us through email, WhatsApp, phone, social media or other channels, we may retain relevant information from those communications for the purposes described in this Policy.

D. Technical and usage information

When you use our website, certain information may be collected automatically, such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring pages
• Approximate location derived from technical information
• Date and time of website visits
• Website usage and interaction information

E. Third-party platforms

We may receive information submitted through third-party platforms such as Meta/Facebook/Instagram Lead Ads, Google services, WhatsApp or other platforms used for business enquiries.

The information we receive depends on the fields you complete and the permissions/settings applicable to the relevant platform.

How We Collect Information

We may collect personal information directly from you when you:

• fill out a form on our website;
• submit a Meta Lead Form;
• request a quotation;
• book or request a consultation;
• contact us by phone, email or WhatsApp;
• communicate with us through social media;
• subscribe to communications;
• enter into an agreement with us; or
• voluntarily provide information during a sales or business discussion.

We may also receive information from business partners, advertising platforms, analytics providers or other third parties where permitted by applicable law.

How We Use Your Information

Enquiry and lead management

To:

• respond to enquiries;
• contact you regarding your request;
• understand your requirements;
• provide quotations or proposals;
• arrange consultations or meetings;
• assess whether our services are suitable for your business; and
• follow up regarding an enquiry.

Providing our services

Where you become our client, we may use relevant information to:

• deliver agreed services;
• communicate regarding projects;
• manage accounts and billing;
• provide support;
• coordinate project activities; and
• maintain business records.

Business communication

We may use your contact information to communicate with you regarding:

• your enquiry;
• requested services;
• project discussions;
• quotations;
• proposals;
• appointments;
• account or service-related matters.

Where required, we will obtain the appropriate consent before sending promotional communications.

Website and service improvement

We may use information to:

• understand how users interact with our website;
• improve our website and services;
• identify technical problems;
• improve advertising and campaign performance;
• analyse trends and usage; and
• improve user experience.

Security and fraud prevention

We may process information to:

• maintain website and system security;
• detect suspicious or fraudulent activity;
• protect our business and users;
• enforce our agreements; and
• comply with applicable legal requirements.

Meta Lead Ads and Advertising Platforms

We may use advertising platforms such as Meta (Facebook and Instagram) to generate business enquiries.

When you submit information through a Meta Lead Form, information you provide may be made available to UP11Tech for the purpose of responding to your enquiry and providing information about the services you requested.

For example, a Meta Lead Form may collect:

• name;
• phone number;
• email address; and
• responses to questions about your requirements.

We may use this information to contact you regarding your enquiry and understand your business requirements.

Meta separately processes personal information under its own privacy policies and terms. We recommend reviewing Meta's privacy documentation in addition to this Policy.

WhatsApp and Other Communication Platforms

Where you contact us through WhatsApp or another third-party communication platform, information may also be processed by that platform according to its own privacy policy and terms.

UP11Tech may retain relevant business communications and contact information for legitimate business purposes, including responding to enquiries, managing projects and maintaining records.

Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies may help us:

• operate and secure our website;
• remember preferences;
• understand website usage;
• measure advertising performance;
• improve website functionality; and
• provide relevant experiences.

We may use analytics and advertising technologies such as Google Analytics, Meta Pixel or similar tools where implemented on our website.

You may be able to control or disable certain cookies through your browser settings. Disabling some cookies may affect website functionality.

Third-Party Service Providers

We may use trusted third-party service providers to operate our business and provide our services.

Depending on our technology stack, these may include providers for:

• website hosting;
• cloud storage;
• analytics;
• CRM;
• email;
• payment processing;
• advertising;
• lead management;
• communication;
• project management;
• customer support; and
• security.

These providers may process personal information on our behalf where necessary to provide their services.

We seek to use reasonable safeguards and appropriate contractual or operational controls with relevant service providers.

Google Sheets and Lead Management

For operational purposes, leads received through forms may be stored or managed using business tools such as Google Sheets, CRM systems or other lead-management platforms.

Information stored in such systems may include your name, phone number, email address, enquiry details and other information you voluntarily provide.

Access to such information is limited to persons who need it for legitimate business purposes.

How We Share Personal Information

We do not sell your personal information as a standalone data product.

We may share information where reasonably necessary for the purposes described in this Policy, including with:

• employees and authorised team members;
• service providers and technology vendors;
• CRM and lead-management providers;
• hosting and cloud service providers;
• advertising and analytics providers;
• professional advisers;
• legal or regulatory authorities where required; or
• other parties where you have requested or authorised us to do so.

We may also disclose information where required to comply with applicable law, legal process, court order, government request, or to protect the rights, property or safety of UP11Tech, our users or others.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• responding to and managing enquiries;
• providing requested services;
• maintaining business and transaction records;
• resolving disputes;
• complying with legal, accounting and regulatory obligations; and
• protecting our legitimate business interests.

The specific retention period may vary depending on the nature of the information and the purpose for which it was collected.

When information is no longer reasonably required, we may delete it, anonymise it or securely dispose of it, subject to applicable legal or operational requirements.

Data Security

We take reasonable measures to protect personal information from unauthorised access, disclosure, alteration, loss, misuse or destruction.

Depending on the nature of the information and systems involved, safeguards may include:

• access controls;
• account authentication;
• restricted access to business systems;
• secure hosting and storage;
• administrative controls;
• monitoring and security practices; and
• other reasonable technical and organisational safeguards.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal information, including rights to:

• request information about the processing of your personal data;
• request correction of inaccurate information;
• request deletion of information where applicable;
• withdraw consent where processing is based on consent;
• request information concerning the handling of your personal data; and
• raise a complaint regarding the processing of your personal information.

The Digital Personal Data Protection Act, 2023 specifically provides for withdrawal of consent where consent is the basis of processing, and requires consent requests to be presented in clear and plain language.

Your rights and the manner in which they may be exercised may depend on the applicable law and the circumstances of the processing.

How to Withdraw Consent

Where we process your personal information based on your consent, you may request withdrawal of that consent by contacting us using the details provided below.

Withdrawal of consent will not affect processing that was lawfully carried out before withdrawal.

Depending on the nature of the request, withdrawing consent may affect our ability to continue providing certain services or responding to a particular enquiry.

How to Request Access, Correction or Deletion

To make a privacy request, please contact us using the details below.

When making a request, we may ask you to provide sufficient information to verify your identity and locate the relevant records.

We may also request additional information where reasonably necessary to prevent unauthorised access to personal information.

Promotional Communications

We may contact you regarding services or information that may be relevant to your enquiry or business relationship with us.

Where applicable, you may opt out of promotional communications by:

• using an unsubscribe mechanism included in the communication;
• contacting us directly; or
• following the instructions provided in the communication.

Even where you opt out of promotional communications, we may continue to send non-promotional communications that are necessary for an active enquiry, project, transaction or service.

Children's Privacy

Our services are intended primarily for businesses and adults.

We do not knowingly seek to collect personal information from children.

If you believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

International Data Processing

Some of our technology, advertising, analytics, communication or cloud-service providers may process information in countries other than India.

Where information is processed through third-party providers, processing may be subject to the privacy policies, security measures and legal requirements applicable to those providers.

We will take reasonable steps appropriate to the circumstances to protect personal information when using such services.

Links to Third-Party Websites

Our website may contain links to third-party websites, social media platforms or external services.

We are not responsible for the privacy practices, security or content of third-party websites.

We encourage you to review the privacy policy of any third-party service before providing personal information to it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our services;
• changes to the technologies we use;
• changes to our data-processing practices;
• legal or regulatory developments; or
• other business requirements.

When we make material changes, we may update the Last Updated date at the top of this page and, where appropriate, provide additional notice.

Grievance and Privacy Contact

If you have any questions, concerns, requests or complaints about this Privacy Policy or the way UP11Tech handles your personal information, please contact us.

We will review and respond to privacy-related requests within a reasonable period, subject to the nature of the request and applicable legal requirements.

Consent

By voluntarily submitting your information through our website, enquiry forms or other applicable channels, you acknowledge that you have been informed about the collection and use of your personal information as described in this Privacy Policy.

Where consent is required under applicable law, we will seek consent through an appropriate affirmative action.